Can private holiday home owners really afford to cut back on advertising in a Recession?

Can private holiday home owners really afford to cut back on advertising in a Recession?

Ok....so right now, things ain't great in terms of the economy....the banks aren't lending, manufacturing, advertising and many more industries are feeling the effect of the Credit Crunch, but what does that mean to private holiday home owners.....

Well, you can bet your bottom dollar (or £ or €) that people are going to have less money to spend on holidays this year. We are also hearing reports of massive government advertising campaigns asking people to holiday in their own country this summer. Plus, with more and more people unsure of their future employment status, I'm sure that there will be many holding off on expensive holidays this year or at least waiting until the last minute.

Doom and Gloom.....NO, we don't think so. Take the first lot of people, those with less money (for whatever reason) this year....well, they may look at a package holiday.....but wait, these are NOT cheaper than last year because package holiday companies made sure that they had less for this summer as they had (like us all) been warmed of this economic downturn, so their prices stay high and still a private rental looks attractive.

Now, what about those taking the governments advice and staying in their own country to holiday in 2009. Well, we've all heard it before, 'it's cheaper to go abroad than go away in this country' and this year is no different. For UK holiday makers, Spanish and Portuguese resorts are giving great credit crunch offers on meals and drinks etc. to try and bring people out, while the Spanish and other EURO spending travellers are loving the current exchange rate.

For those last minute booker's, just watch them come and especially from the UK market. As soon as the UK weather picks up, you'll see them come out of the woodwork, looking for that bargain.

So, to answer the first question, 'Can private holiday home owners really afford to cut back on advertising in a Recession?' - actually, no....keep on like you did last year and the year before that and they will come....it's going to be harder and will seem like a struggle, but advertise in the right places, with a few smaller online resources such as www.Villa-Holiday.co.uk and you'll see that your holiday home will be booked out for the year!